The primary target audience of Straight Talk Foundation is young people 10-24 years; while teachers and parents are targeted as a secondary audience.
Straight Talk Foundation (STF) is an indigenous communication for development not for profit organization with invaluable experience in the design and management of health and development communications programs. It started as a Unicef-funded newspaper, Straight Talk, in 1993 and acquired NGO status in 1997.
Empowering Lives of Young People
Staying at home during normal school holidays is manageable. But staying at home during lockdown is a whole new thing to young people. Visiting friends or even receiving visitors is totally forbidden due to travel bans and social distancing. The diet at home is not very colourful, and chores have become boring. TV is not as exciting as everyone is at home and there is competition. Reading books does not make sense as we do not know when school will reopen. All these and more can make life dull and meaningless, but there are many ways to make it better.
Look out for new ways of coping during this lockdown.
Young people have been home for about two months since the COVID 19 lockdown was effected. Many parents are beginning to appreciate the skill and patience of teachers in keeping young people attentive and productive in school. But just so we know, young people are actually fun to work with.
Look out for parenting tips coming soon.
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Straight Talk Foundation is an indigenous communication for development not-for-profit organization with invaluable experience in the design and management of health and development communications programs. It started as a UNICEF-funded newspaper, Straight Talk, in 1993 and acquired NGO status in 1997.
The primary target audience of Straight Talk Foundation is young people 10- 24 years. Teachers and parents are targeted as a secondary audience.
Originally, STF focused entirely on adolescent sexuality and reproductive health (ASRH) and preventing HIV. However, STF has grown into an organization that works powerfully and purposefully with adults as well as young people and has a focus much broader than HIV. This broader focus includes “livelihoods” and the environment. This broader focus has arisen partly because the HIV epidemic cannot be addressed by only focusing on HIV alone: HIV is inter-twined with the multiple crises facing Uganda – in livelihoods, education and the environment.
STF has a specialized niche with young people, and a comparative advantage in communication for social and behaviour change. Its radio and print materials are trusted household names and it is a world best practice: proven, documented and replicable. Though it begun with a focus on adolescents, its work with adults has also grown tremendously through the family life approaches targeting parents, teachers and communities at large. Straight Talk Foundation has technical expertise in education, early childhood development, HIV, Sexual and Reproductive Health gender, life skills and rights, alcohol abuse other risk and protective factors. STF work has grown to include education, livelihoods, environmental protection, disability and special needs.
I give credit to Straight Talk Foundation for modeling me. While at Straight Talk I learnt to be a critical thinker, a good listener and an excellent communicator. My Leadership skills were even recognized by Archbishop Desmond Tutu when I won the Prestigious Africa Leaders Award in 2011.
By Victor Ochen - Director of African Youth Initiative Network.