Red Card to underage drinking campaign is aimed at promoting a culture where underage consumption of alcohol is considered a taboo. The intervention targets young people (in/ out of school), parents, teachers and communities. The project seeks to create awareness on the dangers of underage drinking and associated risks among young people. The campaign started in February 2014 with Straight Talk Foundation engaging over 20 schools and communities in Gulu and Kampala.
To date, the project has been scaled up to cover 8 districts including; Adjumani, Nwoya, Kitgum, Gulu, Moroto, Kampala, Soroti and Kabale covering 100 schools. Under this project STF uses a variety of behavior change communication interventions including; radio, IEC materials, training 200 peer educjators, music dance and drama, interschool debates and edutainment with youth at STF Youth Centres. STF will conduct advocacy meetings with parents and community, teachers, school administrations, non teaching staff and SMCs that will aim at encouraging them to protect young people from alcohol and to act as good role models for the young people. STF will hold a ccountrywide essay writing competition among young people in primary and secondary schools and a high level advocacy meeting all aimed at discouraging underage alcohol drinking.